logoAttitude Specialty Lighting  Large Scale Entertainment and Sports Lighting Rentals

Large Scale Entertainment and Sports Lighting Solutions Since 1992
Large Scale Entertainment
and
Sports Lighting Solutions
Since 1992

Television and Commercials

Lightning Strikes and Softsuns have been used in 100’s of productions for Television and Commercials. The Softsun line of lights are becoming increasingly popular as the “workhorse” light of choice instead of using HMI’s. Many DP’s and Gaffers on Episodics and commercials have traded in their HMI’s for SoftSun lights because of their superior features and color rendering.

In addition, from the 8K Paparazzi Flash to the 250K Lightning Strikes, the full line of Lightning Strikes Equipment is the industry standard for producing a controlled lightning effect or fast strobe effect.

Listed below is a sample of our Television and Commercial projects.  Click on a title or image to read more about the event and see pictures of our equipment in use.

Magic City Television Series using SoftSun Lights

This television series using SoftSun lights leveraged a package of SoftSun lights for both seasons of shooting. The package included:

Magic City, a period series for Starzz network shot in Miami, used Softsun lights as their primary lighting source instead of HMI’s.  The SoftSun lights provided the perfect versatility for exterior and interior filming. 

SoftSun lights are becoming increasingly popular as a more versatile, better color rendering light source for usage in Digital Photography (Magic City was shot on the Alexa).  Also, the 3.5K Parabolic Softsun (aka. Nasa Light, Jiffy Pop) is becoming the light of choice to remove those unwanted lines of age on the performers skin.

This television series using SoftSun lights was shot in Miami, FL.

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Dallas Television Series using SoftSun Lights

This television series using SoftSun lights leverages a package of SoftSun lights. The package includes:

Dallas, a TBS Network series currently shooting on a stage and in the surrounding communities near Dallas, TX, is using SoftSuns as their primary lighting source instead of HMIs. 

The package of SoftSun lights provided the perfect versatility for exterior and interior filming.  SoftSun lights are becoming increasingly popular as a more versatile, better color rendering light source for usage in Digital Photography (Dallas shoots on both the Alexa and Red). 

The 3.5K Parabolic Softsun (aka. Nasa Light, Jiffy Pop) is becoming the light of choice to remove those unwanted lines of age on the performers skin.  In addition, due to their quite operation, the SoftSun lights are able to work in close proximity to the actors without the worry of the sound department hearing any fan noise.

This television series using SoftSun lights is shot in Dallas, TX.

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Nike Golf Commercial using 50K SoftSun

In this Nike Golf commercial using 50K SoftSun lights, the SoftSun was conveniently rigged on a Western Dolly with Supercranks.  This allowed the 50K to be easily moved to the many shooting positions on the golf course… pulled by a golf cart! 

The primary reason the 50K was chosen over other daylight sources was due to it’s flicker free operation while shooting high speed photography. 

A day exterior shoot brings numerous challenges. Because the 50K SoftSun is dimmable it is an invaluable tool while trying to chase the sun in and out of the clouds.

This golf commercial using 50K SoftSun lights was shot in Orlando, FL.

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Bass Pro Shops Commercial using 50K SoftSun

In this national Bass Pro Shops television commercial using 50K SoftSun lights, two lights were used to simulate daylight as the light was moved moved from one side of the Bass Pro Shops store to the other side.

The 50K SoftSun lights were rigged on a 200 foot crane that reached out over the Bass Pro Shops building and into the glass atrium of the store.  As the crane moved the lights from one side of the atrium to the other, the two 50K SoftSun lights simulated daylight coming through the windows of the store for different times of day. 

The SoftSun 50K lights enabled the production to be shot in the evening (even though the spots needed daylight), rather than during the daytime, thus eliminating the need to disrupt the regular store operation.

This television commercial was shot in Orlando, FL.

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