Attitude Specialty Lighting carries a broad range of best-in-class lighting equipment for use in Live Events (such as Sports and Entertainment), Feature Films, Television and Commercials. Below you can explore the many uses of our lighting.

Live Events : Sports and Entertainment

Attitude Specialty Lighting has provided Lightning Strikes and SoftSun lighting equipment for Live Events : Sports and Entertainment in the United States and around the world. Among these events are five Super Bowls, several World Championship Swimming and Diving events, NHL Hockey Games and NCAA Football games.

The advantages of using SoftSuns are numerous:

• Their ability to light an entire field of play with a limited amount of instruments (50K or 100K) thus producing less shadows
• They are a flicker-free daylight source that can be dimmed to 10% and then ramped up to 100% with no warmup time
• The Lamp source is specifically designed for High Definition Color rendering which provides stunning broadcast images

Click here to see examples of live sports and entertainment events that have used our lighting.

Feature Films

SoftSun and Lightning Strikes are the industry standard for Lightning effects, Large Area Lighting, and Lighting for High Speed Photography…so much so, that they have been awarded several technical achievement awards by the Motion Picture Academy of Arts and Sciences. They are used regularly in the production of feature films.

Click here to see examples of feature film productions that have used our lighting.

Television and Commercials

Lightning Strikes and SoftSun lights have been used in hundreds of productions for Television and Commercials. The SoftSun line of lights are becoming increasingly popular as the “workhorse” light of choice instead of using HMI’s. Many DP’s and Gaffers on episodics and commercials have traded in their HMIs for SoftSun lights because of their superior features and color rendering.

In addition, from the 8K Paparazzi Flash to the 250K Lightning Strikes, the full line of Lightning Strikes Equipment is the industry standard for producing a controlled lightning effect or fast strobe effect.

Click here to see examples of television and commercial productions that have used our lighting.